British company Hopper, which develops tools to promote accounts on Instagram, published a ranking of users of the social network with the highest prices for advertising publications.
The first place on the list was occupied by American model Kylie Jenner: one publication in her account is worth $1.26 million.
The top 10 also included:
|S/N||Name||Number of subscribers||$$$ Per Publication|
|1||Kylie Jenner||141 million Subscribers||$1.26 million Per Publication|
|2||Ariana Grande||158.4 million subscribers,||$996,000 per publication|
|3||Cristiano Ronaldo||172.8 million subscribers||$975,000 per publication|
|4||Kim Kardashian||142.6 million subscribers||$910,000 per publication|
|5||Selena Gomez||152.7 million subscribers||$886,000 per publication|
|6||Dwayne Johnson||147.8 million subscribers||$882,000 per publication|
|7||Beyonce||128.8 million subscribers||$785,000 per publication|
|8||Taylor Swift||118.9 million subscribers||$748,000 per publication|
|9||Neymar Jr.||121.4 million subscribers||$722,000 per publication|
|10||Justin Bieber||114.4 million subscribers||$722,000 per publication|
- Ariana Grande has 158.4 million subscribers, $996,000 per publication.
- Cristiano Ronaldo – 172.8 million, one publication costs 975,000 dollars.
- Kim Kardashian – $142.6 million, $910,000.
- Selena Gomez – $152.7 million, $886,000.
- Dwayne Johnson – $147.8 million, $882,000.
- Beyonce – $128.8 million, $785,000.
- Taylor Swift – $118.9 million, $748,000.
- Neymar Jr. – 121.4 million, 722 thousand dollars.
- Justin Bieber – 114.4 million, 722 thousand dollars.
In the ranking, Hopper divided all accounts into categories: “Celebrities,” “Lifestyle,” “Sports,” “Fitness,” “Beauty,” “Fashion,” “Food and Travel.”
The company also took into account the number of subscribers, the level of involvement, the characteristics of the audience and the influence of the person in everyday life.
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