Google Lauched New 3D Advertisement Platform
According to reports, Google has innovated and launched a new platform to create an advertisement in 3D and augmented reality, which means that the way ads are been served and seen on the web today may change forever.
Much more, Google has reportedly launched special announcements for content creators on YouTube about the new platform. Google said:
With the new ad format, content creators can promote their videos live through ads on YouTube
Google has launched Swirl, an ad format that generates an immersive user experience. In this type of ads brands can show their products in 3D format and, at the same time, allow users to explore the product by zooming, rotating or interacting with it from their devices.
The Swirl format will be on Google Display & Video 360, the Google Ads platforms to create advertising campaigns and publish them. However, for now, this ad format is only available in its Beta version.
In addition, Google has enabled a 3D / Swirl component in Google Web Designer, which will allow brands with 3D content to develop their own ads with great ease.
In addition to this, the company has launched new ad formats for YouTube too, Google has created the “Beauty Try-On” format, a new type of ads that use augmented reality to show users how they would look with a certain makeup product. This ad format is now available for your use.
The company has launched the Beauty Try-On format to be used in YouTube videos with the content on makeup and beauty, which is one of the largest communities on the video platform.
In addition, Google has announced another type of ads for YouTube, which is intended to help creators of content that produce live videos.
With this tool, content creators can advertise their live videos among traditional ads. In this way, when users see them, they can click on a button that will redirect them to the live one.
As with Swirl, this ad format, for now, is only available in its Beta version. However, it is expected to be available soon for advertisers.
All of these new tools from Google are another step for the tech giant to revamp the way in which digital advertisement is done, and as well consolidate its leadership in the market.
Much more, with confirmation that ads is coming to social media apps like WhatsApp, these new 3D formats will be deployed to connect users of mobile devices with more interactive content that applies to them.